You're just not asking them the right way — or at all. That's not a strategy problem. It's a psychological one. And it's exactly what we solve.
"Rhea gave me valuable insights into a way forward. She is fun, smart and easy to talk with about money. Beyond learning the fundamentals, I emerged feeling more empowered about inviting others to join a movement instead of simply 'asking for money.'"
— Sharon Kim, Manager, Uptown Hub at NewYork-Presbyterian
Your board expects major gift growth. Your team has the technical know-how. You have the donor data. But when it comes time to sit across from a six-figure prospect and actually ask — something stops you.
It's not that you don't know what to say. It's that asking feels icky, transactional, or salesy. Like you're begging instead of inviting.
That feeling is costing your organization transformational gifts. And it's the gap we were built to close.
Most programs teach you a framework. Ours teaches you to trust yourself in the room. Because the ask is only intimidating when you're doing it alone — and only powerful when you know exactly why you're doing it.
Develop the mindset and emotional resilience to make six-figure asks without feeling like you're imposing — and without burning out in the process.
Build moves management systems that convert prospects into committed major supporters — reliably, consistently, without starting from scratch every quarter.
Stop relying on grants and events. Build a major gifts pipeline that generates transformational revenue year after year — without chasing it.
Your board and staff aren't scared of money — they're scared of the wrong approach. We help them see ambitious asks as an act of service, not a burden.
Tell us about your organization, your goals, and your biggest fundraising challenges. We'll figure out if the Big Ask Gifts Program is the right fit.
You'll receive a tailored fundraising roadmap, weekly accountability, and group coaching sessions that address both the psychology and the strategy of major gift work.
Watch your major gift revenue grow, your donor relationships deepen, and your team find genuine excitement around asking for what your mission actually needs.
"Rhea provided insightful commentary on how our organization can advance racial justice efforts within our fundraising practices. My team benefited tremendously from her deep knowledge, good humor, and passion for her work."
"As a mission-driven professional, I found Rhea's Fundraising Accelerator incredibly inspiring. I emerged feeling more empowered about inviting others to join a movement instead of 'asking for money.'"
You didn't build a nonprofit to beg for donations. You built it to change lives. Your donors gave because they believe in the same thing you do. The only question left is whether you're brave enough to ask them to do more.
We think you are. Let's find out.